Monday, October 31, 2011

Is the Kindle Going To China?

It appears that China will have it’s own version of the Amazon Kindle soon.

Amazon has long had a presence in China, going under the name Joyo.com, which was recently changed simply to Amazon China, a move that seems to signal that Amazon wants to expand their existing sales base in the ever-growing consumer market that is China.

The Kindle is no exception. Kindles have been avaiable in China for quite some time on the “black” and/or “gray” markets, but Amazon is now actively seeking out the best channels to sell the device.

While many of the Kindle accessories that we use, including the Kindle covers many of us purchase, are manufactured in China, the device has never been officially marketed there. Right now, it is not assembled there, either. That will likely change soon.

Interestingly enough, it seems that it is possible that the Kindle in China might be different than the current versions that e enjoy now. The statements from Amazon seem to indicate that they plan to do some research on what would make for the best user experience for a Kindle in China and may end up redesigning the product if it better suited to the country’s needs.

While Amazon has publicly stated that the Kindle will be available in China in the near future, they have not set a timeline yet. My guess is it will be at least 2012 before we see them on the market there, as the company has not at this point even contracted with manufacturers to create the device.


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