It had to occur at some point now it has. appreciably reduced the price tag on its Nook ebook reader today to $199 and while doing so brought in an even cheaper $149 Wifi-only Nook, causing a price battle with Amazon. The race to 'free' in ebook readers is upon us today since the normal Nook was lowered from $259 to $199 by Barnes and Noble (BKS). The main news however, is that they unveiled a fresh device which costs only $149 but could only employ Wifi to download in books.
The portable ebook reader is moving to the razor,while the eBooks are the blades. However the expense of accessibility for high quality eReaders dropped over $100 today. That opens up this market to a lot more people who might have before held back at the cost of a portable handheld ebook reader. This group includes this writer. I have liked the nook since the 2009 Christmas season after they hit the market with a bang. Now, using the new price, ownership may become a reality.
In one more marketing and advertising linked move, Amazon has the very first time signed a contract that has a retailer, Target. The Kindle will now be for sale by Target.com as well as local Target stores. For the first time, prospective Kindle owners will be able to take a Kindle for a test drive before purchase. This has been a big deal breaker for many which includes me. Target stores have a display model in its stores. The nook has in the past only been readily available on line and at Barnes And Noble stores. B&N just announced an agreement to showcase the nook eReader in BestBuy stores. Both Target and BestBuy will give you financing programs via their store credit cards.
The B&N announcement stimulated Amazon (AMZN) to a fast reaction to today's news and also to lower the buying price of its Kindle from $259 to $189, inserting its price squarely in between the two Nook models. Since these eReaders droped in price, they aren't really just stand-alone products listed like laptops, but electronic equipment priced closer to Audio players. These gadgets won't be just fighting against each other. Apple (AAPL) also refreshed their iphones and $199 ($173 street) ipod touch to use Apple's ebook store, iBooks.
To help befuddle concerns, both Amazon and Barnes and Noble have apps on Apple's iOS system allowing users to read their subject material. Even though the $499 iPad is an alternative price league, but still draws major eReader shoppers.
While your Nook runs on Android, Amazon has the benefit of their Kindle app on the Android platform, helping to make with an interesting situation: Should the Android Market may be hacked/sideloaded upon the Nook, would you be n a position to read through Kindle books on Barnes and Nobles' eReader?
Other electronic ebook reader makers were silent. Sony eReaders number in price from $169-$350. Borders a short while ago sold its Skiff eBook venture to News Corp.
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